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The term Identity is used to mean what makes any quality or condition unique, distinctive and identifiable from any other, based on distinctions as registered by the sensory system, as the attributes of qualities and conditions, which are used to distinguish one entity from another, and give it a recognizable identification. The tree is distinguished from the sky. The individual comes to take on a personal identity, of which the person distinguishes the self from others. Some people like an individual identity distinct from others, and some like a safe identity, as much like others as possible. These identities take the form of material associative attributes, such as family name, property, talent, sexual identity, occupation, education, potentialities, wealth or poverty, emotional, religious or spiritual. This associative storehouse is termed the Associative Landscape, which is composed of the individual's personal experience as everything that happens to the individual personally. Personal identity is considered to be the context for decision making as a singular perspective from which decisions are made. Both the Progressive Material Volitional and the Conservative Spiritual Ethical concepts are descriptions of prototype Identities that represent archetypal contexts for decision making by the Ego.


Above all, the individual and the Identity is a decision maker. Decisions are generally always made in reference to what is interpreted as important and of Consequence. This character of interpretation is termed the Interpretive Context. What is of Consequence in general goes hand in hand with the nature of the Identity, such that money is of consequence to a Banker's Identity, and heaven is of consequence to a priest. An identity may be adopted where the Consequence, more than the Identity is desired. The Identity may become the Interpretive Context in which to interpret the world, such that the artist sees the world as design and color, whereas the store owner may see it as economics.